Advertising Information – TV
Get Your TV Exposure On.
Bring your message to life through the use of video on television, online and on digital signage. Your video message can be distributed over a variety of formats increasing its reach and effectiveness. Video continues to be a major decision making tool for consumers and that trends does not look like it is slowing down. We can help produce and distribute video for your business.
Video Statistics: The Impact of Video
Online video is the fastest growing ad format in 2012 with nearly 55% growth. (eMarketer, January 2012)
According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. When a video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer, 2012)
Mediapost reports that product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season. (MediaPost, 2012)
According to Website Magazine, video is a driver of consumer confidence. Consumers are willing to watch videos 60% of the time they are found, and 52% of consumers report that they are less likely to return a product after viewing a video. (Website Magazine, 2012)
Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes. (MarketingCharts.com, 2012)
For more information on the effectiveness of video and more video statistics: http://www.invodo.com/html/resources/video-statistics/
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